A New Era of Luxury Cinema Begins
Thane, Maharashtra: Movie lovers in Thane now have a reason to celebrate as Bollywood superstar Ajay Devgn has officially opened his premium multiplex brand, Devgn CineX, at Bellona Tower, The Walk, Hiranandani Estate, Thane. The state-of-the-art cinema destination promises to redefine the movie-watching experience by combining cutting-edge technology, luxury seating, and world-class hospitality.
The newly launched multiplex features five premium screens with a total seating capacity of 953 seats, making it one of the most advanced entertainment destinations in the region. Designed to offer a next-generation cinematic experience, the property caters to both casual moviegoers and cinema enthusiasts seeking superior comfort and immersion.
One of the biggest highlights of the multiplex is the introduction of Buttkicker Motion Seat Technology, being promoted as a first-of-its-kind feature in an Indian cinema. The technology synchronizes seat vibrations with on-screen action, allowing audiences to physically feel explosions, chases, and dramatic moments, creating a more immersive experience.
The multiplex also boasts a luxury all-recliner auditorium named “Amor,” offering plush seating designed for maximum comfort during long movie screenings. Premium recliner seats, spacious legroom, and enhanced viewing angles ensure a truly luxurious outing for families and movie buffs alike.
To complement the visual experience, Devgn CineX has been equipped with advanced Dolby sound systems and high-end digital projection technology, delivering crystal-clear audio and vibrant picture quality. These features are intended to bring audiences closer to the action and storytelling on screen.
Located within the bustling lifestyle destination of The Walk at Hiranandani Estate on Ghodbunder Road, the multiplex adds another premium entertainment option to Thane’s growing urban landscape. The opening is expected to serve not only residents of Hiranandani Estate but also moviegoers from across Thane and the Mumbai Metropolitan Region.
Speaking about the venture, Ajay Devgn emphasized that cinema is not just about watching a film but about experiencing it. With Devgn CineX, the actor-entrepreneur aims to bring international standards of movie exhibition to Indian audiences through a combination of comfort, innovation, and technology.
The launch marks another significant milestone for Devgn’s cinema business, which was previously known as NY Cinemas before being rebranded as Devgn CineX. The Thane property represents the brand’s continued expansion into premium entertainment spaces across India.
With luxury recliners, immersive motion seating, Dolby sound, premium interiors, and modern projection systems, Devgn CineX is poised to become one of Thane’s most sought-after destinations for movie entertainment.
